CALIFORNIA:  California’s uniqueness is deeply rooted in its vast and diverse geography, which plays a pivotal role in shaping its distinct consumer landscape. The state’s farms benefit from its Mediterranean climate, yielding an incredible variety of fruits, vegetables, and nuts, with California’s vineyards also being globally renowned. Local retailers often spotlight California-grown produce, as well as an array of artisanal and organic products. Food service operations reflect a fusion of culinary influences, from farm-to-table eateries in Northern California’s wine country to the multicultural flavors of Los Angeles and San Francisco. Schools and colleges incorporate healthy, locally sourced ingredients into their dining options, while hospitals prioritize nutrition and wellness. California’s progressive values also contribute to a strong focus on sustainability and eco-friendly consumer products. The state’s diverse consumer market blends rural agricultural traditions with urban sophistication, making it a hub for culinary innovation and conscious consumer choices.

California has two unique parts:  Northern California and Southern California

• Northern California has a long-list of wineries, tourist cities such as Napa, San Francisco and Monterey and its own list of customers to work with. These include Raley’s, Save Mart, Safeway, Mollie Stone’s, Draeger’s and many others.
• Southern California is known for its tourism. Beaches, deserts, mountains and cities such as San Diego, Long Beach and Los Angeles. Its own list of customers to talk to include Stater Brothers, Smart and Final, Ralphs/Food 4 Less (Kroger), Vons/Pavilions (Safeway/Albertsons) and much more.